It delivers recipe ingredients (right and exact fresh ingredients, prepared for cooking and packed as needed) as CIY (Cook It Yourself) kits to customers for a better ‘Cook@Home Experience’. We aim to differentiate in market with recipes composed of hardly found / not used regularly ingredients and have big gap between shopping basket value and actual cost. We expect to meet the demand of the middle-to higher-income local market residents and expats. We also offer a revenue model for food bloggers which will help us to better penetrate into the market