Even lingerie retail stores in major cities are not covering all brands (100+) and all products (16.000+). Especially customers living in elsewhere than major cities are having difficulties in obtaining products. Perhaps more importantly, lingerie shopping is still a taboo. giycem.com is solving a valuable problem in a huge, growing market with healthy-margins and low capital requirements. It’s offering a wide product range, 7/24 costumer service, same day shipping (up to 90% of all orders). The customer does not even have to leave the house. The executive team has a good network, reaching key product & service suppliers easily.