It is an online website and mobile application building platform for creative professionals. Its core technology, WordPress, is globally the most popular content management system, which is also open source and renowned for ease of use, artistic quality and search engine friendliness. BoutiqPress will enable creative professionals to build professional websites and mobile applications for clients without any technical knowledge or coding. This will also save them a minimum of $3,000 in software purchases and 30 hours of setup time per project. The founders have initially built the system for internal use at their New York based agency Plugin Group.