Kidomini is an e-commerce project providing “almost new” world brand kid products with discounts of up to 80 % and transforming these products which have very short life spans due to the rapid growth of children to cash payments, gift cards or social awareness project donations. Kidomini started its activities based on the fact that 66 % of the clothing bought for 0 – 6 age group is worn only a few times thus purchasing clothes and accessories guaranteed by professional mothers aiming to support the family and country economy as well as decreasing environmental pollution due to excessive consumption.