Vanilyaclub is a monthly subscription based e-commerce website that ships 4-5 small promotional beauty products of luxury brands in a special box to which women can subscribe for a fee of 35TL per month. Thanks to the beauty profile that they fill when signing up, the information regarding their skin type, hair type and age match them with the right products thus ensuring customer satisfaction and enabling a personal service that increases the return to the brand. Vanilya Club gives the users the opportunity to try the latest make-up, hair care, skin care, perfume and personal care products at their homes while also giving luxury brands the chance to have a relevant customer base try their latest products free of charge.