Popkop is a location based messaging application allowing iPhone and Blackberry (starting in January) users to meet new people in their vicinities, to get comments about a specific topic or a location or just to chat. Users download the application to their mobile devices and then may start general or private chat with users who are around their physical location. As the number of users increases, Popkop’s algorithm ensures that people who are closest to each other are located in the same chat room. Users will also be able benefit from the deals provided by different venues and businesses and follow announcements. Popkop will also be a platform which can present segment based marketing opportunities due to its pool of data composed of profile information and behavior.