Mija is the first online fashion brand of Turkey. It was founded in May 2011. It manufactures its own designs and sells them via its website. Its objective is to create a brand like Zara or H&M online. Mija creates its collections with inspirations from the latest trends in cinema, art, music and fashion. Its target consumers are 20-40 age women. Its vision is to become an online fashion brand established in Turkey that sells its designs worldwide. Its mission is to bring customers together with quality products at affordable prices with the cost advantages of being an online brand. Mija does not want to stay away from the one deal a day concept that has recently been popular in the Turkish market and presents its “a new model for every morning” concept to users. In this sense, it is a first in the sector.