Sofigo is a new generation social e-commerce web site selling design products that increase the joy of life. In terms of positioning, the website provides its members with new products via a PR girl named Sofie and ensures transparency along with recognition from the ordering stage up to the delivery of the product. Sofie establishes a structure that does not follow trends but makes new trends to be followed with the crowd gathered behind it via social interaction. In addition, it is a design hunter in many cities in Turkey along with America and Europe. Sofigo also increases its profit margins by purchasing designer signed products, carrying out consignee agreements with brands along with purchasings. It continues m-commerce in mobile application.