ShareBugg is a new smart phone application that enables users to share their real life experiences with their friends via social media. Grands can create brand ambassadors using the word of mouth effect of ShareBugg in social media and can increase the loyalty of their customers. Thanks to the brand content and “share only with 3 clicks” ease of ShareBugg the user can share his/her experience with the brand instantaneously and rapidly on his/her Facebook page (and very soon on Twitter).