He completed his undergraduate education in Information Systems and Technologies department with highest grades and also valedictorian student and honor degree. He was completed his master degree in Business and Technology Management. He started his business life in 2007 as a BMW Marketing Specialist. He was responsible for projects such as media relations, above the line and below the line communication, driving activities, auto show and Borusan Otomotiv Motorsport brand management. Between 2009 - 2012, he worked for Brisa as a Brand Management Expert for Lassa brand. He was responsible for Lassa Brand Strategy, national campaigns with related above the line and below the line communication. Besides this responsibility he was also responsible for all creative and digital media activities for both Lassa and Bridgestone. In the past year he was in charge of the Customer Experience and Innovation Management department. He is focusing on design thinking approach and developing innovation systems. He have gained national and international awards from “Altın Örümcek”, "The Communicator Awards" and "The Web Marketing Association".