When you check the website Tasarti.com, you might think it as a t-shirt selling website. However their business model is far from selling t-shirts. Based on a similar business model which has been successful in the international market, they bring the designers together on a shared platform and there appear extraordinary t-shirt designs which you cannot find anywhere else. They do not send all designs to be printed, they choose only those which have received the highest scores from the visitors of the website. Another point where they differ from similar businesses is that the quality of the t-shirt print. The prints are done with mouldings at the plants where brand t-shirts are printed. Thus the colours do not fade after being washed.

We will welcome the founder of this Internet website Mr. Bülent Haksal at the next meeting which will be held at Maçkolik. We will try to find by asking questions why he initiated such a business.

Companies mostly develop their products/services by using only their own resources and knowledge. Sometimes they might ignore the feedback they receive from their customers. Especially as a common practise, of filling out paper forms in the old economy and analysis of these forms by company managers take very long time as well as being a costly process. One of the biggest benefits of Internet for businesses is that it gives the opportunity for them to communicate with their customers on real time and listen fast to their ideas. These businesses can develop innovative services while listening to the thoughts and ideas of new generation brand users. Companies which are one step ahead can include their customers into these processes.

The founders of ideshot.com create a platform which enables the brands to meet with their customers and listen to innovative suggestions. Ideshot users contribute to the open innovation by giving suggestions for the companies which are members of the system. We will listen to Ideshot.com which was created by two young entrepreneurs at the Etohum meeting on June 10th 2009. This Etohum meeting will be held at Bersay Communication Institute.